Video Marketing (95 minutes CPD)
Videos can be very 'sticky' and ensure people stay on your website for longer, they inform, educate and build trust with the viewer. This makes them the perfect dental marketing mechanism.
How to Make Dental Marketing Videos
Video Marketing
Why is this so important?
There are only 2 things in dental marketing which really matter:
- Building trust.
- Reducing risk.
When a new patient is looking for a new dental practice they want to know they can absolutely trust you to deliver your services reliably and repeatedly… It's a high risk option. Choosing a new dentist.
Video marketing gives you the ability to inform and educate potential patients about their dental problems, what the possible treatment alternatives might be and to let them know why you are the local expert.
The Google effect
In addition to videos being beneficial to the new patients, Google absolutely loves videos. This is because videos help to keep a patient engaged on your website, meaning they stay there longer, this in turn gives you a boost in the Google search engine positions.
Every which way you look at it, video marketing is a fabulous way to attract more of the right type of new patient into your practice.
The ultimate video marketing course
Inform and educate the right type of new patient
Jampacked full of useful content, helping you understand everything from initial setup, equipment, mindset, presentation skills, video content, uploading, sharing and re-purposing your videos.
Course curriculum
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1
Welcome
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Introduction
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Welcome
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2
Getting Started
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Introduction
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Lighting
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Choosing a camera
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Camera and settings
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Using a mobile phone
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Background
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Using a good mic
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Sound Settings
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Adjusting your microphone settings
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3
Content
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Discovering the best topics - search optimisation
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How to structure your content
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4
Presenting on camera
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Introduction
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Anchoring a resourceful state
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5
Publishing & Distribution
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Creating a tumbnail
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Uploading to Facebook Technique 1
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Uploading to Facebook Technique 2
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Uploading and Optimising for YouTube
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Repurposing videos to create text blog posts
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Adding videos to your website
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6
Feedback
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Please let me know what I can do to improve this course
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What will happen as a result of coming on this course
What will you be able to do?
You will have a toolkit of techniques which will enable you to:
- Shoot videos with your mobile phone or more expensive equipment.
- Correctly adjust the sound on your videos.
- Light your videos correctly.
- Be confident in front of the camera.
- Understand how to structure the content of your video marketing for maximum engagement.
- Know how to research content so that you create videos people actually want to watch.
- Know how to upload videos to various platforms.
- Understand how to re-purpose videos, creating content once, and using it over and over.
- Know how to distribute videos for maximum effectiveness.
What's the best way to access this course?
Membership
The most cost-effective way to access this course is to sign up as a member. Membership gives you access to this course, all past and future courses plus the unique "Ask Mark" members forum.
There is no minimum term the membership, cancel any time.
Course instructor
Mark Oborn MBA
Principal Instructor for Marketing & Personal Development Courses
Mark Oborn MBA
Mark is the only person in Dental Online Marketing to have a Masters Degree in Business (MBA) majoring in marketing & creativity PLUS have run a dental business for 14 years and been working in dentistry for 23 years as a GDC registered technician. He's also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach.
He speaks the language of dentistry, communication and online marketing fluently.
Email