Why have Google search optimisation?

  • 5.6 billion searches per day

    People use Google to research solutions to their problems, they are all hot leads! Gets found in those searches and ensure the local people come to YOU.

  • Health is the most common search

    A study by Pew Internet found that, after e-mail, most people use the Internet to search for health related issues. And those issues include dentistry.

  • Grow your practice

    Being found in the Google searches is the lowest cost way to grow your practice. It doesn't involve paying for adverts and is a long-term strategy for growth.

What's in this course?

  • 1


    • Introduction

  • 2


    • Onsite Optimisation - The Beginning

    • Conduct your site audit

    • GOOGLE ANALYTICS - What metrics should we look at?

    • Security Issues

    • Broken link analysis

    • Website structure

  • 3


    • See your site like Google sees it

    • How to rank in the search results for your competitor’s business name

    • Optimising Google my Business - Reviews

    • Optimising your website for geographical locations surrounding your practice

    • Back linking strategies

  • 4


    • Blogging

    • Optimising locally with Schema

    • Author credentials

    • Hotjar - Heat map tracking

  • 5

    Wordpress Specials

    • Improving Page Loads times - Part 1

    • Improving Page Loads times - Part 2

    • Add author credentials to your blog [practical, Wordpress]

    • Hotjar

  • 6

    Keyword library

    • Instructions

    • Dental implants

    • Invisalign

    • Teeth whitening

    • Cosmetic dentist

    • Add your own phrases and I'll research them for you

Watch Intro Video

How is this course delivered?

Play the video to find out...

What will happen as a result of taking this course

Key Performance Indicators

By the end of this course you will have the knowledge and skills to go about optimising your own website. 

You will have a strategic framework to work through at your own pace, with videos to re-watch and downloads to  keep track of your progress.

You'll understand the keywords and phrases that people type into Google for each of the specific treatments and services you offer and you will know how to get your website found for those phrases.

You will also be able to ask Mark to research additional keywords and phrases to discover exactly what people search for the specific treatments and services you offer - A truly interactive course.

Before taking this course, please ensure you have full access to your own website so you can make all of the required changes. 


  • Is this course suitable for someone not working in dentistry?

    Yes, all of the techniques, protocols and website changes discussed work equally well for any website.

  • How long will it take to complete this course?

    It depends on how much time you put aside each day or week. The course contains 25 lessons, each of these vary between 5 and 10 min. On top of this time there will be implementation time working on your website. The recommended length of time to take this course is therefore approximately 3 months.

  • What's the cheapest way to take this course?

    You can purchase the course for a one-off payment, or if you subscribe as a member you gain this course for a significantly reduced monthly fee, plus you also gain access to ALL other courses on the platform as well as the support community.

  • Can I interact directly with Mark and other course learners?

    Yes, each of the lessons has a discussion facility. As a member of the website you also gain access to the marketing support forum.

  • How much website knowledge do I need?

    So long as you have access to modify your own website e.g. on a content management system such as WordPress, you will be fine.

What's in every membership subscription?

  • Video lessons

  • Download and watch offline

  • Watch on your desktop, phone, or TV

  • PDF workbooks

  • Community forum

Pricing options

This course is available as a stand-alone course, or as part of the membership package.

Join as a member

Gain access to ALL Marketing courses on this platform - includes access to a unique members community for additional marketing & growth support.