Course curriculum

  • 1

    Landing Pages

    • The Anatomy of a PPC landing page

  • 2

    Tracking Your Campaign

    • Tracking conversions from your landing page

    • Adding tracking code to your WordPress website

    • Linking conversion tracking to your advertising campaign in Google

    • Campaign Tracking

  • 3

    Campaign Optimisation

    • Google PPC - How to Optimise for Conversions

    • Setting up remarketing

    • Optimising a Google Adwords campaign