Sue is the founder of EcoHolistics, a new concept in personalising your well being, combining a passion for proactive health promotion & training with environmental responsibility
You may think the word holistic sounds like it only applies to the new age therapy world but advocating a holistic practice in all professions can really put your business a step ahead and no more so than in the world of medicine and health.
Clients and patients are always looking for value for money with a professional practitioner – after all its their body they are trusting you with, so you need to not only be top of your profession, but you and your whole team need to be delivering fantastic customer service and thinking about the bigger picture. A client may only see you once or twice a year, but they could potentially recommend you to all their friends and acquaintances so investing in every individuals experience really does pay dividends. Clients are the best (and worst) marketing.
This module looks at what approaches you can take (often with minimal cost or time investment) to make your clients experience more holistic, promoting your professionalism and wellbeing. We look at what holistic and professional means, why it matters and how to work holistically before, during and after the client or patient appointment – it may surprise you what you can improve by simply taking a step back, observing the client journey, and an hour or so thinking about what you want to present about your practice can renew your own enthusiasm and work can become more values based with a better work/life balance.
You will know of professionals who are experts in their field but perhaps their clinic is a mess, or others who are so successful they complain that they rarely have time off, or they are great with customers but treat their staff so badly they are always looking for new recruits – these are examples of not working in a holistic way. It does not have to be difficult to work holistically but the difference is obvious – its more professional and that’s important to promote.
In the therapy world it is notorious that anyone can set up a business with a minimal amount of training but again this is not good professional practice. Yet clients and patients often don’t know what they should be looking for, this module can remind professional practitioners how to gain the edge over competitors. Ways of promoting your own comprehensive training, hygiene policy, community initiatives and even GDPR will all foster client confidence and encourage the right type of client who is prepared to enter your clinic and invest in you and your work, as well as giving you that ‘feel good’ factor. Even the way the clinic appears matters – does it look like you need it to?
Holistic working is the whole person approach, giving integrated treatments in the best interest of the patient or client, but its not confined to them alone. It includes the wellbeing of the entire team, the environment, and the professional community - you can expand it outwards as far as you wish!